They can be used either separate, or together. The big cat made of fluid letters and the separate customized solid text. Original hand drawn lettering to create a cat shape as reflection/reference of the title her nine lives. In 2021’s case, many logo designers are finding enlightenment in the stained glass windows of the Dark Ages. Creative wordmark logo concept for a multi-platform site. Logo design, as a relatively modern invention, often seeks inspiration in the techniques and limitations of the past. Here are the top 10 logo design trends for 2021: The past year may have constrained the world in a number of ways, but the logo designers of 2021 are pressing on regardless. While last year’s trends were focused on reinvention through new technologies, a common theme in 2021’s logo trends appears to be innovation within constraints. Creative monogram font lettering professional Letter Wordmark. We polled our community of logo designers from around the world, and their predictions represent the shifting climate of the design landscape. 1 lettermark & wordmark logo Concept+ unlimited revisions+ All file formats+. Luckily, the following logo design trends for 2021 are more than up to the task.Ĭheck out our newest logo design trends here > 04.After a less than ideal start to the new decade, the 20s are in dire need of a rebrand. 40 Creative Lettermark & Wordmark Logo Designs by Henri A lettermark is a typography-based logo that’s comprised of a few letters, usually a company’s initials. The success of a brandmark, however, does rely on audiences knowing what the symbol means, so it’s a tricky thing to pull off for all but the best-known brands. Using only a symbol to explain your brand also has obvious advantages when it comes to serving a global market, as it can (in theory) be instantly understood everywhere in the world. Take inspiration from the designs below: After Midtown - Tape Logo by Corey Thomas. This design relies heavily on typography and negative space. Lastly, if you want your business name as your visual, use a wordmark logo. This principle can be seen, for example, in social media, where a symbol like the Twitter bird, the Snapchat ghost or the Instagram camera icon encourages people to share content they’ve encountered on a website almost unthinkingly. u letter mark logo pixel logo by Freelancer Tanbir. Famous examples include the Apple silhouette, the Target bullseye, the Nike ‘Swoosh’, the Red Cross symbol and the WWF panda.Ī brandmark can be a great way for audiences to form a psychological connection to your brand, as the brain responds on a deeper, more instinctive level to an image than written text, which needs to be interpreted. This version of the Twitter bird, originally created by Simon Oxley, was created by Doug Bowman in 2012Īlso known as a pictorial mark, a brandmark is an image, icon or symbol that represents the company or brand, without actually spelling out the name in text. Seamlessly design, prototype, develop, and collect feedback in a single. That’s less of an issue when it comes to designing a. Figma is the leading collaborative design tool for building meaningful products. The challenge with both lettermarks and wordmarks, however, is to make them distinctive enough visually that they become instantly recognisable. Shortening a long company name to initials will also make it easier for your audience to remember your logo and name, especially in global markets. This is an especially important consideration when it will need to shrink down to tiny sizes on mobile devices, for example. We are experts creates logos that reflect your brand identity & stand out in the market. Famous examples include the logos for Cable News Network (CNN), Home Box Office (HBO), the National Aeronautics and Space Administration (NASA), Procter & Gamble (P&G), and Electronic Arts (EA).Īs these examples suggest, a lettermark is a good choice for a company whose name is difficult to pronounce or too long to work as a logo in most media. Get Custom Wordmark Logo Design services tailored to your brand. Incorporating monogram logos and 3-letter logos, a lettermark logo is again made of text, but uses only the initials of the company or brand, rather than its full name. The seriousness of angular design comes from the rigidity and poignancy of the shapes (as opposed to soft and curved shapes) and can be implemented in a wordmark design by simply choosing, or custom creating, a font that has sharp, geometric edges. The CNN logo was designed by the late Anthony Guy Bost in 1980
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